2/23/2023 0 Comments Snowfall fx![]() Lead agency CSM Sport & Entertainment, which spearheaded the activation marketing strategy, enlisted the help of experiential Wide Angle Group (WAG) and local custom fabrication and design shop Tractor Vision to bring the show’s mantra (”always about business”) to life. ‘Saint’s on Crenshaw’ allowed us to celebrate not only the return of Snowfall, but also to showcase local entrepreneurs and organizations that serve South LA and beyond.” A variety of local businesses set up shop inside of the 4,700-square-foot space, which brought the show’s mantra-”always about business”–to life. Kenya Hardaway, FX’s senior vice president of integrated promotions/multiplatform marketing, told BizBash that the network used the activation “to deliver an amazing event for our audience and an enriching opportunity for the community and the Black-owned businesses we featured. 19-20-took over Vector90, a 4,700-square-foot industrial-style co-working space, and partnered with local nonprofit Destination Crenshaw, an infrastructure project spanning 1.3 miles who's mission is to boost economic development, job creation and environmental healing of the South LA community while elevating Black art and culture. Inspired by Saint’s roots in the west coast city and entrepreneurial mindset that led to a burgeoning real estate business by the end of season four, FX constructed a weekend-long, community-powered storefront in the heart of south Los Angeles.ĭubbed “Saint’s on Crenshaw,” the pop-up-which ran Feb. 23, delivering, yet again, another installment of captivating episodes following drug kingpin Franklin Saint in late-1980s LA as he navigates the city’s first cocaine epidemic. LOS ANGELES– Snowfall returned to television screens for the series premiere of season 5 on Feb. This season Franklin will be forced to emerge from his near-grave in order to try and regain control over his business and end the rising gang violence in the streets before it becomes an all-out war.Want more content like this sent directly to your inbox? Then sign up for our brand-new BizBash Experiential monthly newsletter to stay in the know on the coolest, most creative ideas for engaging consumers and attendees! Powerful people are concerned from the hallways of the White House to those of CIA headquarters, where there are whispers that one of their own may be involved in this burgeoning epidemic. ![]() With the entire nation taking note, the LAPD is diverting serious money and resources to the “war on drugs.” Politicians’ phones are ringing. The demand for crack cocaine is high and while our crew of dealers led by Franklin Saint (Damson Idris) are benefitting greatly from the rising tide of addiction, they are also starting to become aware of the damage the drug is doing to the people and to the place they love. Ronald Reagan has won his re-election campaign proclaiming it is “morning again in America,” but in South Central, Los Angeles, it feels more like the sun is getting low. According to the official description of the FX series: “Business is booming in season four of Snowfall. ![]()
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